The Bindi story begins with a little bakey on one of Milano's most historic streets, Via Larga, in 1946. Attilio Bindi, Tuscan restauranteur and founder of the company was driven by his passion for sweets. His first and second born sons, the elder Romano and the younger Rino, shared the same enthusiasm as their father. This was an absolutely innovative idea for those days: being the first to offer a fast order-and-deliver service to restaurants in Milan. Their perspective being that the dessert is a service not just a pastry product. From that moment on, the Bindi family has developed, year by year, a long history of success.